MailerLite Update on Free Plan Subscriber Limit Changes on September 23rd
MailerLite Update on changes to free plan subscribers limit from 1000 to 500 effective September 23, 2025. A screenshot of the update is available below.
We’re writing to let you know about an upcoming change to MailerLite’s free plan: Starting September 23, 2025, the new subscriber limit for free plans will be 500 subscribers.
This new structure will allow us to continue investing in the platform’s robust infrastructure while delivering more advanced features like our AI Assistant MCP and digital products selling tools.
We also anticipate that these changes will be a big opportunity for you to increase your revenue.
- You will receive a commission if any of your referrals who are currently on a free plan upgrade to a paid plan after the change.
- By reducing the free plan limit, we believe that overall, more people will convert to paid plans (and do so faster).
We understand that a plan change like this can come as a surprise for your clients. To make this transition as smooth as possible, we’re offering new customers and those on a free plan 30% off the first 3 months of a paid plan. This is a limited time sale that will end soon.
As a reminder, paid customers don’t just receive higher subscriber limits. They also get plenty of advanced tools and services to help strengthen campaigns.
- 24/7 customer support
- Unlimited emails, landing pages and templates
- Selling multiple digital products and subscriptions
- AI writing assistant and subject line generator
- Auto resend, multivariate testing, and lots more...
All of this functionality and support comes at an affordable price that’s less than buying two cups of coffee a month.
With these changes in mind, please make sure that any mention of the free plan in your promotions is updated from 1000 to 500 starting September 23, 2025.